In this exclusive interview from the inaugural IP Dealmakers Europe 2024, Sir Richard Needham delves into the crucial role IP played in building the foundations of success at Dyson. Sir Needham has spent over 45 years in business and politics. Widely recognised as Britain’s most successful Minister of Trade since the war, he also spent 16 years as Director of Dyson including four years as Deputy Chairman and was largely responsible for the development of the company’s overseas sales operations and manufacturing.